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The magic of Formula 1, excitement and pure adrenaline.
Start the engine, and feel the car roaring under your control.
You are thrown at full speed on the circuits of the king of motorsports.
Race Car Challenge is the professional simulators from, which flips you into a real automotive competition scenario. To let you experience the excitement of driving a sporty car around the circuits of the F1 World Championship.
The system reproduces the driving position of a real racing car: adaptable seat and pedals, with the choice between the Half Cockpit and the ¾ Cockpit solution. Everything can be fully customized and branded according to your needs and preferences.



Half Cockpit or ¾ Cockpit size option, fully customizable

Real wheels and tyres, with dynamic suspensions

Adjustable seat to fit all size, incl. chidren


Official F1 Game with choice of circuit, pilot, team and fine-tuning of all driving parameters

Official Ferrari-Replica multifunction steering wheel with display and quick release

Aluminum pedals

Monitor LED Full HD 50 ”

Audio system to reproduce roaring engines

Car Race Challenge for Sky in-store promotion @Mass retailers

Car Race Challenge for Sky event @People’s Meeting in Rimini

Car Race Challenge @MotorShowe for SkySportF1HD

Race Car Challenge has been used with considerable success by Sky Italy for the launch of the new F1 HD channel SkySport in different contexts: fairs, retail stores, events, internal training and staff motivation.

Interested in Car Race Challenge?

To learn more about the conditions of use of this innovative marketing tool, just drop a line at: