Sky is one of the largest pay-TV operators in Europe, with about 5 million subscribers.

Sky appointed Arneis.com to design and implement its Below-the-Line activities for the launch of Sky Sports F1 HD channel, with the aim of:

  • Communicate the acquisition of the exclusive rights of the F1 from 2013 promoting the launch of the new dedicated channel
  • Supporting Sky sales staff in their prospect activity to reach new subscriptions and upgrade existing subscriptions

Arneis Contribution

Design of Below-the-line campaign focused on the emotions of the world of motorsport, with the Car Race Challenge: driving simulators professional to discover the wheel of a car on the circuits of the championship

Organize Kick-off events at Sky salesforce headquarters

Organize and manage the promotion campaign, coordinated with field salesforce

Simultaneous in-store presence at 15 major shopping centers throughout Italy