B2B | Product Launch
Vendor Events for Oakley
BRIEF
Organize special days across Italy to present the new Oakley Eyewear product line to the sales network: six seaside events for summer, and eight snowy stops for winter.
DELIVERY
From the crystal-clear waters of Punta Ala, Lake Garda, and Cefalù to the most beautiful snowy peaks, from Sicily to Trentino. We took over 400 dealers around Italy, engaging them in sailing regattas, snowshoe hikes, snowmobile rides, and even ziplining. Perfect environments to experience the products in every condition – a true immersion in the values of the iconic sports eyewear brand.
Selected Works
SIBOS - BeijingB2B | International fair
Vertical Summer TourB2C | Roadshow
Missoni Armocromia TourB2C | Product launch
Total Pioneers 100 yearsB2B | Corporate party
Distilleria Quaglia – BCB BerlinB2B | Industry Fair
Milan MarathonB2C | Sponsorship Activation
Route to BarcelonaB2C | Sponsorship Activation
Fideuram SeniorityB2B | Internal Events
Caravaggio operationB2B | Institutional event
Acquario di GenovaB2C | Sponsorship activaiton
Hospitality Champions LeaugeB2B/B2C | Sponsorship activation
Terra madre, Salone del gustoB2B/B2C | Major events
All 4 OneB2B | ESG
Risorgimento digitaleB2C | Digital event
You can find us in
Turin, Corso Siccardi 4
Conegliano, Via XXIV Maggio 35/a
Barcelona, C/ Ausiàs March, 26
hello@arneis.com
(+39) 011 1986 7776
(+39) 0438 34517
(+34) 93 81233567
Updated on April, 2025