B2C | Sponsorship Activation
Route to Barcelona

BRIEF
UniCredit, naming partner of the Youth America's Cup, launches the Route to Barcelona project: 7 regattas for youth aged 16 to 25 across Italy. The top two sailors from each club advance to the international final in Barcelona – to meet the world’s best young sailors.

DELIVERY
We started at the Trofeo del Faro, in the waters near Miramare Castle in Trieste. Then Como, Ravenna, Naples, Bracciano, Genoa, and Mondello.
Seven prestigious clubs hosted the regattas. We partnered with them to organize the events and their communication.
A three-month journey across Italy’s seas and lakes that united youth, sustainability, and a passion for sports.