B2C | Sponsorship Activation
Route to Barcelona
BRIEF
UniCredit, naming partner of the Youth America's Cup, launches the Route to Barcelona project: 7 regattas for youth aged 16 to 25 across Italy. The top two sailors from each club advance to the international final in Barcelona – to meet the world’s best young sailors.
DELIVERY
We started at the Trofeo del Faro, in the waters near Miramare Castle in Trieste. Then Como, Ravenna, Naples, Bracciano, Genoa, and Mondello.
Seven prestigious clubs hosted the regattas. We partnered with them to organize the events and their communication.
A three-month journey across Italy’s seas and lakes that united youth, sustainability, and a passion for sports.
Selected Works
SIBOS - BeijingB2B | International fair
Vertical Summer TourB2C | Roadshow
Missoni Armocromia TourB2C | Product launch
Total Pioneers 100 yearsB2B | Corporate party
Distilleria Quaglia – BCB BerlinB2B | Industry Fair
Milan MarathonB2C | Sponsorship Activation
Fideuram SeniorityB2B | Internal Events
Vendor Events for OakleyB2B | Product Launch
Caravaggio operationB2B | Institutional event
Acquario di GenovaB2C | Sponsorship activaiton
Hospitality Champions LeaugeB2B/B2C | Sponsorship activation
Terra madre, Salone del gustoB2B/B2C | Major events
All 4 OneB2B | ESG
Risorgimento digitaleB2C | Digital event
You can find us in
Turin, Corso Siccardi 4
Conegliano, Via XXIV Maggio 35/a
Barcelona, C/ Ausiàs March, 26
hello@arneis.com
(+39) 011 1986 7776
(+39) 0438 34517
(+34) 93 81233567
Updated on April, 2025