B2C | Pop up store
Oakley @ Cortina

BRIEF
To celebrate its 50th anniversary, Oakley launched the “Artifacts from the Future” concept—objects created in 2075, delivered to the present. With a pop-up store during the 2026 Winter Olympics, in the perfect location: Cortina.

DELIVERY
We transformed the Acqua Salata store in Cortina d’Ampezzo into a pop-up store built around the concept: every element of the design conveyed a futuristic aesthetic consistent with the brand’s 50-year history. An artist hand-customized Eye Jackets and tote bags live in front of the audience. In the evening, a DJ set kept the space lively and vibrant.

You can find us in
Turin, Via Pietro Palmieri 36
Conegliano, Via XXIV Maggio 35/a
Barcelona, C/ Ausiàs March, 26 

hello@arneis.com 
(+39) 011 331 461
(+39) 0438 34517
(+34) 93 81233567

LinkedIn

Instagram

Updated on July, 2026