Volotea – Arneis

B2C | Roadshow
Volotea

BRIEF
Volotea has reached the milestone of 75 million passengers. To celebrate this achievement, the airline wanted to launch an initiative that would embody the significance of that number—and honor the traveler who brought it to completion.

DELIVERY
We welcomed Fabio, Volotea’s 75,000,000th passenger, with a 75-square-meter doormat laid out on the runway at Olbia Costa Smeralda Airport. A simple gesture, elevated to record-breaking proportions: Guinness World Records certified it as the world’s largest doormat. More than 30 professionals worked on the project, from concept to production, transforming an idea into a memorable moment.