B2C | Trade marketing
Missoni Flower

BRIEF
Celebrate the launch of the new Missoni eyewear collection with a tour of Safilo optical stores throughout Italy, transforming each store into a memorable customer experience.

DELIVERY
We rediscovered the 19th-century language of flowers and brought it into the stores with David, a floral designer who interpreted each customer’s Missoni color palette to create a custom bouquet. The textures, colors, and details of the chosen frames were transformed into flowers: 150 unique arrangements, one for every pair of glasses purchased.

You can find us in
Turin, Via Pietro Palmieri 36
Conegliano, Via XXIV Maggio 35/a
Barcelona, C/ Ausiàs March, 26 

hello@arneis.com 
(+39) 011 331 461
(+39) 0438 34517
(+34) 93 81233567

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Updated on July, 2026