B2B | Product Launch/Media Event
Ford Puma Gen-E

BRIEF
Ford Italy unveiled the Puma Gen-E, its new 100% electric car, to an audience of journalists and creators, highlighting its urban spirit and unmistakable visual character.

DELIVERY
We chose Turin as the setting: three days of test drives for over 35 Italian and international content creators and journalists, with a route designed to reflect the car’s identity. The Mole, Superga, and the street art murals in the city center—all the way to the Langhe—served as the backdrop for a bright yellow Puma Gen-E that certainly wasn’t going to go unnoticed.

You can find us in
Turin, Via Pietro Palmieri 36
Conegliano, Via XXIV Maggio 35/a
Barcelona, C/ Ausiàs March, 26 

hello@arneis.com 
(+39) 011 331 461
(+39) 0438 34517
(+34) 93 81233567

LinkedIn

Instagram

Updated on July, 2026